Nicole Rycroft is the Founder and Executive Director of Canopy (formerly Markets Initiative). Canopy safeguards forests and the environment by harnessing the power of the marketplace and changing business practices.
Fueled by a deep commitment to social justice and a passion for wild places, Nicole strives for the creation of a compassionate society where our natural world is respected and valued beyond its resource values. A firm believer that we could be doing things in a better way, Nicole is committed to ensuring that the power and influence the North American market leverages tangible eco-solutions and on the ground conservation gains for the world’s forests, species and climate.
Nicole is the recipient of an Ashoka Fellowship, a Canadian Environment Award Gold Medal and numerous print and publishing industry awards. Named one of Canada’s 50 Most Influential People in Graphic Communication for the past four years, Nicole sits on the board of Students for a Free Tibet and the Environmental Paper Network, among others. She has also accepted numerous awards on behalf of Canopy including the Benny Award for Outstanding Corporate Campaigning.